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Why Savvy Marketers Won't Bet On Shiny Objects

More than three dozen of the savviest digital marketers in the country came together in New York recently for a customer summit and sharing of knowledge. Each brought impressive mobile success...

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Mobile Is The New Black. No, It Isn't.

Mobile Marketer asked me to comment on the assertion that mobile is the new black. Please. My first thought was the time three weeks ago when I was standing before some of the smartest marketers in...

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CEO Adviser: Hold The Phone

For marketers, mobile has changed everything. And nothing. The what remains the same: Move more product. This has been the case for centuries. In a recent interview, Steve Mura, director of digital...

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